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‘Gum is stuck': How Hershey is trying to get more people chewing again | Financial Post

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Craig Giammona, Bloomberg News | April 9, 2015 4:49 PM ET

Will Papa has one of the hardest jobs in the food industry: getting Americans to chew more gum.

So challenged is the category — U.S. sales have fallen 15 per cent to US$3.5 billion since 2009 — Hershey Co.’s research chief isn’t even calling his latest product gum. Ice Breakers Cool Blast Chews, which dissolve in a burst of mint after about 10 chomps, straddle the sweet spot between mints (which are still selling well) and gum (which isn’t).

http://business.financialpost.com/news/retail-marketing/gum-is-stuck-how-hershey-is-trying-to-get-more-people-chewing-again
 

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